The brand as an ambassador for beauty, mindfulness, and pleasure.
- Graphic Design
- Illustration
- Art Direction
- POS materials
- Marketing
stick&lembke teas stand for pleasure and the sustainable use of natural foods. All teas contain neither natural nor artificial flavors, oils, or artificial additives. The company lives its philosophy of sustainability from sourcing raw materials to packaging: stick&lembke knows the tea farmers and their families personally. The packaging is made from renewable resources.
The packaging of »Tea Beauties« combines elegance with natural beauty and appeals to all the senses. The central design element is a delicate, floral pattern that wraps around the logo like a gentle frame, reflecting the beauty of nature. The color palette is soft and harmonious—muted pastel tones like rosé, sage green, and cream dominate and give the packaging a calm, high-quality presence.
The logo itself is simple and modern, set in a fine serif typeface that recalls classic typography but is interpreted with contemporary lightness. On the front, alongside the logo, there is a small illustration—such as a tea plant or tea leaf—that emphasizes the connection to the product’s natural origin.
The back is clearly structured: information about variety, origin, and brewing instructions is neatly arranged, complemented by a short, poetic quote that invites you to pause and savor. Sustainability is reflected not only in the materials used—the packaging is made from recyclable cardboard—but also in the minimalist design, which avoids unnecessary elements.
Overall, the design of the »Tea Beauties« packaging embodies a modern yet warm appeal: it invites you to experience tea as a sensual ritual and positions the brand as an ambassador for beauty, mindfulness, and pleasure.
