Superkräuter organic herbal tea packaging design – the six varieties by Manu de Assis
A compelling concept
meets product safety,
sustainability, and innovation

stick&lembke teas stand for enjoyment and the sustainable handling of natural foods. All teas contain no natural or artificial flavors, oils, or artificial additives.

Superkräuter is stick&lembke’s organic herbal tea line that showcases classic medicinal herbs in a fresh new way. Six varieties, six characters: from warming ginger & turmeric to calming lemon balm & valerian to aromatic Greek mountain tea. Each blend combines carefully selected herbs, spices, and blossoms from organic cultivation – completely free of artificial additives.

The idea behind it: herbal tea that does you good and looks good. Under the brand claim “TEE – DIE MIT OHNE,” stick&lembke stands for honest enjoyment without fuss – organic quality, natural ingredients, and a transparent philosophy you can taste.

My Services

As diverse as the herbs, as vibrant as the design. For each of the six varieties, I developed a distinct color world and hand-drawn illustrations that capture the character of each blend – sometimes fresh and herbaceous, sometimes warm and spicy, sometimes gentle and calming.

A consistent design system holds the line together: the large, playful TEE lettering, clear typography, and recurring design elements ensure the varieties are immediately recognizable as a family on the shelf while each still shows its own personality.

From the first illustration to the print-ready final artwork, I executed the complete packaging design – including the precise technical preparation of all folding cartons for print.

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