‘L’Âme du Midi’ – the Soul of the South – is the name of this line, which unites characterful wines from the South of France. For this label, the goal was to continue the line with a new rosé. That ‘rosé feeling’ was to be palpable on the label: the dry, fragrant Garrigue landscape of Languedoc, without appearing rustic. A delicate dove blue as the base tone and a hand-drawn wildflower illustration in navy blue give this rosé a subtle, elegant visual language – closer to a Provence apothecary bottle than a classic wine label.

The illustration along the left edge of the label shows lavender, thyme, and wild grasses of the Garrigue in fine lines – developed by hand and then prepared as final artwork for printing. The gold-embossed wordmark ‘L’ÂME DU MIDI’ and the handwritten signature ‘Rosé’ provide a warm counterpoint to the cool blue and refer to the Southern French origin of the Grenache and Syrah cuvée.

For illustration and final artwork, I accompanied the label from the first botanical sketch to the production-ready print data.