{"id":10593,"date":"2026-08-11T13:58:06","date_gmt":"2026-08-11T11:58:06","guid":{"rendered":"https:\/\/www.manudeassis.com\/portfolio\/zuckersuess\/"},"modified":"2026-08-11T15:09:52","modified_gmt":"2026-08-11T13:09:52","slug":"zuckersuess","status":"publish","type":"portfolio","link":"https:\/\/www.manudeassis.com\/en\/portfolio\/zuckersuess\/","title":{"rendered":"Zuckers\u00fc\u00df"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10593\" class=\"elementor elementor-10593 elementor-10578\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75215df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75215df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12cb694\" data-id=\"12cb694\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d009176 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d009176\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--clipUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1650\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero.jpg\" class=\"attachment-full size-full wp-image-10588\" alt=\"Ausstellungsplakat \u00bbZuckers\u00fc\u00df\u00ab der GEDOK Hamburg \u2013 Titel-Schriftzug aus bunten Geleefr\u00fcchten auf Magenta, Plakatdesign von Manu de Assis, gerahmt an eine Wand gelehnt\" srcset=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero.jpg 2200w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-300x225.jpg 300w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-1024x768.jpg 1024w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-768x576.jpg 768w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-1536x1152.jpg 1536w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-2048x1536.jpg 2048w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis-hero-600x450.jpg 600w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fffeee animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0fffeee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11029d6\" data-id=\"11029d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e1b4b elementor-widget elementor-widget-heading\" data-id=\"47e1b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Poster and flyer <br> for the exhibition <br> \u00bbZuckers\u00fc\u00df\u00ab by GEDOK Hamburg<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f05f2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c5f05f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Poster Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flyer Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f125ff\" data-id=\"7f125ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0469c1 elementor-widget elementor-widget-heading\" data-id=\"c0469c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/gedokhamburg.de\" target=\"_blank\" rel=\"noopener\">GEDOK Hamburg<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a483123 elementor-widget elementor-widget-text-editor\" data-id=\"a483123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bbZuckers\u00fc\u00df\u00ab is the group exhibition at the Kunstforum of GEDOK Hamburg (5\u201322 November 2025), dedicated to the theme of sweetness in all its facets. I designed the poster and flyer for the exhibition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdca86 elementor-widget elementor-widget-text-editor\" data-id=\"4fdca86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sweet, playful and with an ironic aftertaste \u2013 between sugary longing and the question of what is really \u00bbzuckers\u00fc\u00df\u00ab. This very tension was meant to be reflected in the visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5af892 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5af892\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5daade1\" data-id=\"5daade1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3a0b8 animated-fast l-neuron-grid-wrapper--columns__1 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"7e3a0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:3.5,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;neuron_animations&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;neuron_animations_duration&quot;:&quot;animated-fast&quot;,&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;2&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"ec086c879217f6ce6e0c93c646790f92\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"no\" data-elementor-lightbox-slideshow=\"all-7e3a0b8\" data-id=\"10582\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/plakatdesign-zuckersuess-gedok-hamburg-manu-de-assis.jpg\" alt=\"Plakat \u00bbZuckers\u00fc\u00df\u00ab der GEDOK Hamburg mit Titel-Schriftzug aus Geleefr\u00fcchten \u2013 Plakatdesign von Manu de Assis\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"no\" data-elementor-lightbox-slideshow=\"all-7e3a0b8\" data-id=\"10583\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis.jpg\" alt=\"Flyer \u00bbZuckers\u00fc\u00df\u00ab der GEDOK Hamburg \u2013 Schriftzug aus bunten Fruchtgummis, Flyerdesign von Manu de Assis\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"no\" data-elementor-lightbox-slideshow=\"all-7e3a0b8\" data-id=\"10584\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-1.jpg\" alt=\"Flyer \u00bbZuckers\u00fc\u00df\u00ab der GEDOK Hamburg, Vorder- und R\u00fcckseite \u2013 Flyerdesign von Manu de Assis\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fcc229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fcc229\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d333ed\" data-id=\"7d333ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91cd47 elementor-widget elementor-widget-heading\" data-id=\"a91cd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038871a elementor-widget elementor-widget-text-editor\" data-id=\"038871a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For the title \u00bbZuckers\u00fc\u00df\u00ab I built the lettering literally out of sugar: with an AI tool and clever prompting, a wordmark made of colourful jelly sweets emerged. This made the exhibition\u2019s theme tangible in the most literal sense \u2013 sweet, tactile and with a wink.<\/p><p>Besides the branding for the exhibition, I was also represented with a work of my own \u2013 <a href=\"https:\/\/www.manudeassis.com\/art\/installation\/zuckersuess\/\">see it here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6438594\" data-id=\"6438594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f9d36 elementor-widget elementor-widget-image\" data-id=\"13f9d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1650\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2.jpg\" class=\"attachment-full size-full wp-image-10589\" alt=\"Flyer zur Ausstellung \u00bbZuckers\u00fc\u00df\u00ab der GEDOK Hamburg mit Terminen \u2013 Flyerdesign von Manu de Assis\" srcset=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2.jpg 2200w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-300x225.jpg 300w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-1024x768.jpg 1024w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-768x576.jpg 768w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-1536x1152.jpg 1536w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-2048x1536.jpg 2048w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/08\/flyerdesign-zuckersuess-gedok-hamburg-manu-de-assis-2-600x450.jpg 600w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Poster and flyer design for the GEDOK exhibition \u00bbZuckers\u00fc\u00df\u00ab \u2013 the title lettering built literally out of colourful jelly sweets.<\/p>\n","protected":false},"author":2,"featured_media":10588,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_angie_page":false,"footnotes":""},"portfolio_category":[219],"portfolio_tag":[96],"class_list":["post-10593","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-graphic-design","portfolio_tag-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/comments?post=10593"}],"version-history":[{"count":2,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10593\/revisions"}],"predecessor-version":[{"id":10600,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10593\/revisions\/10600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/media\/10588"}],"wp:attachment":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/media?parent=10593"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=10593"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=10593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}