{"id":10019,"date":"2026-07-24T00:05:39","date_gmt":"2026-07-23T22:05:39","guid":{"rendered":"https:\/\/www.manudeassis.com\/portfolio\/freigang\/"},"modified":"2026-08-04T12:46:19","modified_gmt":"2026-08-04T10:46:19","slug":"freigang","status":"publish","type":"portfolio","link":"https:\/\/www.manudeassis.com\/en\/portfolio\/freigang\/","title":{"rendered":"Freigang"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10019\" class=\"elementor elementor-10019 elementor-9788\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aec512 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9aec512\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3b6f6c\" data-id=\"a3b6f6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df744b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7df744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--clipUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis.jpg\" class=\"attachment-full size-full wp-image-10018\" alt=\"Wine label &quot;Freigang&quot; alcohol-free for Schloss Wachenheim \u2013 all four varieties with a gangster bar motif in the background\" srcset=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis.jpg 1536w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis-300x200.jpg 300w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis-1024x683.jpg 1024w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis-768x512.jpg 768w, https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-alle-manu-de-assis-600x400.jpg 600w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbfa69e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfa69e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e254c8\" data-id=\"7e254c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a2149 elementor-widget elementor-widget-heading\" data-id=\"79a2149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Freigang \u2013 Label Design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef64fc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9ef64fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Illustration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Artwork Production<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4162a56 elementor-widget elementor-widget-heading\" data-id=\"4162a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rindchen.de\/weingueter\/deutschland\/schloss-wachenheim\/\" target=\"_blank\" rel=\"noopener\">Schloss Wachenheim<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40c2bc4\" data-id=\"40c2bc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0aee2e elementor-widget elementor-widget-text-editor\" data-id=\"a0aee2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Schloss Wachenheim is launching &#8220;Freigang,&#8221; a completely alcohol-free wine line: four varieties \u2013 Sauvignon Blanc, Chardonnay, Grenache Ros\u00e9, and Merlot \u2013 each at 0.0% vol, with a screw cap and its own distinctive character on the label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caf3ba elementor-widget elementor-widget-text-editor\" data-id=\"6caf3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the crisp, floral Sauvignon Blanc and the lively Chardonnay to the fruity, rounded Ros\u00e9 and the velvety Merlot: each variety gets its own gangster figure \u2013 and its own escape story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed92fcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed92fcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df0405\" data-id=\"2df0405\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3aae5b l-neuron-grid-wrapper--columns__2 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"a3aae5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;neuron_animations&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;2&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"772538f7db83b0b686fdc2f46a32da07\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a3aae5b\" data-id=\"9785\" href=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-sauvignon-blanc-manu-de-assis.jpg\" data-elementor-lightbox-title=\"wein-etikettendesign-freigang-gangster-sauvignon-blanc-manu-de-assis\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-sauvignon-blanc-manu-de-assis-1024x768.jpg\" alt=\"Weinetikett \u00bbFreigang\u00ab Sauvignon Blanc alkoholfrei f\u00fcr Schloss Wachenheim \u2013 Gangster im Oldtimer h\u00e4lt die Flasche in die Kamera\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a3aae5b\" data-id=\"9786\" href=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-merlot-manu-de-assis.jpg\" data-elementor-lightbox-title=\"wein-etikettendesign-freigang-gangster-merlot-manu-de-assis\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-merlot-manu-de-assis-1024x768.jpg\" alt=\"Weinetikett \u00bbFreigang\u00ab Merlot alkoholfrei f\u00fcr Schloss Wachenheim \u2013 Gangsterin am Oldtimer h\u00e4lt die Flasche in die Kamera\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a3aae5b\" data-id=\"9787\" href=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-grenache-manu-de-assis.jpg\" data-elementor-lightbox-title=\"wein-etikettendesign-freigang-gangster-grenache-manu-de-assis\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-grenache-manu-de-assis-1024x768.jpg\" alt=\"Weinetikett \u00bbFreigang\u00ab Grenache Ros\u00e9 alkoholfrei f\u00fcr Schloss Wachenheim \u2013 Gangsterin am Oldtimer h\u00e4lt die Flasche in die Kamera\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a3aae5b\" data-id=\"9810\" href=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-chardonnay-manu-de-assis.jpg\" data-elementor-lightbox-title=\"wein-etikettendesign-freigang-gangster-chardonnay-manu-de-assis\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.manudeassis.com\/wp-content\/uploads\/2026\/07\/wein-etikettendesign-freigang-gangster-chardonnay-manu-de-assis-1024x768.jpg\" alt=\"Weinetikett \u00bbFreigang\u00ab Chardonnay alkoholfrei f\u00fcr Schloss Wachenheim \u2013 Gangster im Trenchcoat h\u00e4lt die Flasche in die Kamera\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fb8b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fb8b10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-674b442\" data-id=\"674b442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed3527 elementor-widget elementor-widget-heading\" data-id=\"5ed3527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4634b4e elementor-widget elementor-widget-text-editor\" data-id=\"4634b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The name &#8220;Freigang&#8221; plays with a double meaning: prison leave \u2013 and the free flow from the bottle, completely without alcohol. Precisely this wink should be palpable on the label, without the wine itself appearing like a novelty item. The imagery deliberately quotes 1930s film noir: black-and-white photography, classic cars, trench coats, and hats \u2013 gangsters who have just made their getaway.<\/p><p>For the series, I developed two silhouettes \u2013 a male and a female gangster figure \u2013 from which the color concept for all four varieties emerges: gold for the Sauvignon Blanc, a cool blue for the Chardonnay, Bordeaux for the Ros\u00e9, violet for the Merlot. The color immediately assigns the bottle to the correct variety on the shelf, while the gold-embossed wordmark &#8220;Freigang&#8221; and the handwritten &#8220;with the taste of\u2026&#8221; hold the series together as a whole.<\/p><p>For design development, illustration, and final artwork, I accompanied the line from the first character sketches to the production-ready files for all four bottle colors \u2013 coordinated with the screw cap and the different glass colors of white, ros\u00e9, and red wine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Four gangsters, zero percent alcohol: Label design for an alcohol-free wine line<\/p>\n","protected":false},"author":2,"featured_media":10018,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_angie_page":false,"footnotes":""},"portfolio_category":[83,220,271],"portfolio_tag":[],"class_list":["post-10019","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-illustration","portfolio_category-weinetikett"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/comments?post=10019"}],"version-history":[{"count":2,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10019\/revisions"}],"predecessor-version":[{"id":10344,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio\/10019\/revisions\/10344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/media\/10018"}],"wp:attachment":[{"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/media?parent=10019"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=10019"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.manudeassis.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=10019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}