»Zuckersüß« is the group exhibition at the Kunstforum of GEDOK Hamburg (5–22 November 2025), dedicated to the theme of sweetness in all its facets. I designed the poster and flyer for the exhibition.
Sweet, playful and with an ironic aftertaste – between sugary longing and the question of what is really »zuckersüß«. This very tension was meant to be reflected in the visual identity.
For the title »Zuckersüß« I built the lettering literally out of sugar: with an AI tool and clever prompting, a wordmark made of colourful jelly sweets emerged. This made the exhibition’s theme tangible in the most literal sense – sweet, tactile and with a wink.
Besides the branding for the exhibition, I was also represented with a work of my own – see it here.
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